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Privacy Policy & Cookies

Collection of information:

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; computer type and connection information. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information if provided by you, including name, email address, password used to log in on this web site, communications, comments, feedback, recommendations, and personal profile.

Why we collect this information:

We collect such non-personal and personal information for the following purposes:

  1. To operate this web site;

  2. To provide our web site users with ongoing assistance;

  3. To be able to contact you with general or personalised service-related notices and messages;

  4. To create aggregated statistical data and other aggregated and/or inferred non-personal Information, which we or our business partners may use to provide and improve our respective services;

  5. To comply with any applicable laws and regulations.

Use of personal information:

When we collect personal information you give us such as your name and email address, your personal information will be used only in the context of how it was provided. The four situations in which personal information might be provided on this site are:

  1. Contact form. Your personal information will be used only to continue a conversation initiated by you.

  2. Newsletter subscription. Your personal information will be used only for the purposes of contacting you with blog articles and news related to the services provided by David Stewart or Opimise.

  3. Insights/ blog sign-up. Your personal information will be used only for the purposes of contacting you with blog articles and news related to the services provided by David Stewart or Opimise.

  4. "Your Report" contact form. Your personal information will be used only to continue a conversation initiated by you and might be used to provide you with information that you have requested.

  5. Surveys. Your personal information will be used only in the context of why it was provided.

Your personal information will not be provided to a third party unless required to do so by law.

Security of your personal information:

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
Data is stored on
is stored on secure servers that are located behind a firewall. 


Data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
You are responsible for keeping your password and user details confidential. We will not ask you for your password (except, of course, when you log in to the website).

Policy amendments:
We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may from time to time also notify you of changes to our policy by email.



Right of Access:
You may instruct us to provide you with any personal information we hold about you. Provision of such information will be subject to:
(a) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).

We may refuse a subject access request or raise a fee for processing the request if the request is manifestly unfounded or excessive.

We may withhold such personal information to the extent permitted by law.


Right to Rectification:
Where you identify that incorrect information is held you may instruct us to amend that information.


Right to Erasure:
Individuals have a right to have personal data erased and to prevent processing in specific circumstances:

• Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed.
• When the individual withdraws consent.
• When the individual objects to the processing and there is no overriding legitimate interest for continuing the processing.
• The personal data was unlawfully processed (ie otherwise in breach of the GDPR).
• The personal data has to be erased in order to comply with a legal obligation.

There are specific circumstances where we can refuse to erase personal data:

• to exercise the right of freedom of expression and information;
• to comply with a legal obligation or for the performance of a public interest task or exercise of official authority;
• for public health purposes in the public interest;
• archiving purposes in the public interest, scientific research historical research or statistical purposes; or
• the exercise or defence of legal claims.

Generally we will not process a request to erase information where there is an ongoing legal obligation on the company to retain the information, for example for taxation and social security purposes.

To request information that we hold about you, rectification or erasure, please email

Rights related to automated decision making:
We do not use any automated decision making and profiling systems.

Our website uses cookies. By using this site, you consent to accepting cookies, you agree to our use of cookies in accordance with the terms of this policy.

Cookies consist of small files, often including unique identifiers, that are sent by web servers to web browsers, and which may then be sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.

Cookies may be either “persistent” cookies or “session” cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

We use both session cookies and persistent cookies on this website.

How we use cookies
Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the following purposes:

(1) to recognise your computer when you visit our website.
(2) to track you as you navigate our website, and to enable the use of the some of the features on our website.
(3) to improve the website’s usability.
(4) to analyse the use of our website.
(5) in the administration of this website.
(6) to personalise our website for you, including targeting advertisements which may be of particular interest to you.


Third party cookies:
When you use our website, you may also be sent third party cookies.

We use Analytics tools to analyse the use of this website. Analytics tools generate statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website.

We might use remarketing cookies. Cookies might be used for the purpose of Adwords Remarketing which is a remarketing and behavioural targeting service provided by Google. This connects the website with the Adwords Advertising Network and the Double-click cookie.

You can opt out of the cookie tracking here:

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